A lot of people start their Internet ventures with blogs. They’re a great starting point and there’s nothing wrong with getting your start in this arena. There’s lots of support out there for budding bloggers and the industry requires tremendously low capital investment with very small monthly recurring costs.
That’s all fine and dandy for a little while. You start blogging, you get some relevant posts under your belt, build a readership and it feels like things are going well. There’s one thing missing though. The longer you work on your blog, the more you realize that others are making money out there and you’re not. You’ll then start poking around the web to try and find out how you can start earning your very own piece of the pie. The most obvious way to do that is to give Google Adsense a try. Then you’re going to be really disappointed.
Here’s the issue in a nutshell. Adsense only works with focused, targeted content. Most blogs out there don’t even begin to pretend to be focused. That’s ok, there’s nothing wrong with a blog that bounces around on topics, but it just means that you’re not going to get Adsense to work well for you.