Keeping your community informed is a technique that will help to foster the sense of community amongst your visitors. But balance is key since return visitors want to know what's going on whereas transient visitors are generally uninterested. As a result you have to balance making relevant information visible without making it overbearing. Balance the relevance of the information you're trying to deliver with its relevance to you're website's purpose to find out how "overbearing" it can and should be.
Carefully consider your medium of delivery, level of detail and information timelines and your community will feel like they are an important part of your website.