Now that we have a good understanding of the broad traffic trends for your site, we can start to look at some of the finer details to see what's happening.
The next item we're going to look at in your analyzer is a listing of your popular pages and how often each is viewed. This is where we start to look at what people are doing when they visit your site. In awstats, we can see entry and exit statistics for each page as well. Now we're getting an important piece of the puzzle. Now we have metrics that tell us where people are coming in and from where they're leaving. Points of entrance are very important to your site. To understand why, ask yourself, are people entering your site through your well decorated main hallway, or are they getting in through the rusty gate out back? Making certain that people have a warm welcome at all points of entry for your site makes a tremendous difference.
The points of exit in your site are equally important, though significantly more subjective. There is no definitive way to know when a person has left your site through the access log. The only way you can know someone has left the site is that a given amount of time has passed without that particular visitor making a request to your server.
Now that we know where people came in, how did they get there? This is where the links from external site section comes in. This will tell you where your traffic is comming from. Knowing which search engines your traffic is coming from is somewhat important though not as important as the search phrases that people are using on those search engines to reach your site. The other important source of traffic described in this section is the links from external sites. Knowing where people are coming from can help you in more ways than you can count. At a bare minimum it will allow you to get in touch with the webmasters that are linking to you and maintain good relations with them.
The search terms section is critical to attracting new traffic. This is where many webmasters spend much of their time and generate much of their growth. Seeing what people are searching for when they find your site tells you what your customers are trying to find. We'll look at this in more detail another day because this topic is extensive and important. Let's finish looking at our analyzer.