A question that I've recently been asked is one that I've often asked myself. How do you measure the success of your website?
More often than not, we're looking for cold hard numbers to aim for. Most of us are looking for a clearly defined target that we can try to attain. Well the bad news is that there's not such single goal for a "successful" website. The good news is that you can probably achieve a "successful" site a lot easier than you think.
The inconsistency in this case lies the word successful. Let's think about that word for a minute. Webster's Revised Unabridged Dictionary defines successful as follows.
"Resulting in success; assuring, or promotive of, success; accomplishing what was proposed; having the desired effect; hence, prosperous; fortunate; happy; as, a successful use of medicine; a successful experiment; a successful enterprise."
There are a lot of different interpretations of the word presented in this definition. Desired effect, prosperous, fortunate, happy. I think these words are on track with the idea of success we have in our mind, but if we put those aside therer' something in there that can really help you. "Accomplishing what was proposed", this is what you have to focus on when you start asking yourself whether or not your website is successful.